It is advertised as “the creepiest horror flick since ‘seven'”. I must admit that it is a very good movie with a very surprising ending. But I would not compare it to a stroke of genius like “seven”. Well, even the plot is not that near to that serial killer epos.
Well, I don’t want you to think that it’s a crappy movie. Not at all. I liked it very much even the ending and everything. It left me and my friend with a lot to talk about afterwards. Which I think is very important for a movie to do! But I think this is another example of counter-productive marketing techniques. Comparing movies with other films is just not the right thing to do.
Comparing films to masterpieces as advertising strategy is really turning me off. Because it doesn’t do justice to any of the two.
A better way is in this case the very “beautiful” website. It is really immersive and enthralling. It totally gets you into the action, but still leaves you without a clue of how the movie really takes place. I think you should really go for sites like this if you want to promote entertainment! Really cool. In opposition to the “Constantine” website which I find really boring in comparison to the “SAW” website. (Constantine website)
How do you feel about it? Have you seen “SAW”? What do you think about movie advertising strategies? What do you think of the Website?